Using online reviews to boost your business

If there is one thing we know, it is that online reviews can make or break your business. In a world where everyone goes to the Internet to find out all the information they can about a business before actually deciding to go there and where it is easier than ever to find out whether or not a company is going to work for you without ever stepping foot in it, you need to stay on top of customer reviews. The more good things are online about you, the better. And you might even be able to get some new customers with bad reviews if you handle them right.

How to get more good reviews

One of the best things to do to get more good stuff out there about your business is to offer pay per call advertising. This works by paying bloggers for the quality leads that call in and ask for more information about your business. It incentivises other people to advertise for your business so you don't have to, and a lot of this is done by reviewing your business on their blog or website. You will end up getting a lot of new business by simply letting other people take the lead and start advertising to everyone they know.

How to handle bad reviews

The real problem with most businesses is the bad reviews that come online. If there is a reason for someone to not visit your company or call in for more information, it is a bad review they've seen online. Rather than trying to ignore them and hope they don't affect your business too much, you should address them, according to Biz Journal. Do not get defensive or try and sound too much like a business. Simply apologize for the bad experience and find some way to remedy it. If it is a defective product, offer a new on in its place. If it is a bad experience, offer a credit to try it again and promise to discuss the problem within your company to find a solution. There are numerous solutions to any bad experience. You simply have to find one.

By addressing the problem online and directly to the review, potential customers will see that you take steps to solve problems within the business and have a commitment to customers. Every business is going to have problems or bad days, and most people understand that. They do not understand, however, a business that has problems and is unwilling to try and resolve them.

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Source:
bizjournals.com/kansascity/blog/2015/01/turning-negative-online-reviews-positive.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+bizj_kansascity+%28Kansas+City+Business+Journal%29&page=all

Tags: online review marketing, marketing online, marketing with reviews, review marketing, online reviews