from Spring.org

In a competitive marketplace it's harder than ever to stand out from others at interview.

You will have followed all the usual advice: researched the
organisation beforehand, dressed professionally, arrived early, avoided
vomiting on the interviewer and all the rest. Now you're starting to
talk, how can you impress them?

Hiring decisions are made on more than just skills and experience.
It's also about gut feelings and instinctual reactions. All sorts of
subtle psychological factors come into play; so here are ten techniques
which can help you give the interviewer the feeling that you are the
one.

1. Schmooze but don't self-promote

Schmoozing is good. One study looked at 116 students just out of college trying to get their first job (Higgins & Judge, 2004).
The students who did best at interview were the most ingratiating: they
praised the organisation, complimented the interviewer, showed
enthusiasm, discussed common interests, smiled and maintained eye
contact.

In contrast blatant self-promotion was surprisingly ineffective. It
made little difference going on about skills, abilities and the positive
events they'd been responsible for. It also didn't help much taking
charge of the interview or having impressive university scores.

So, although employers often say that work experience and
qualifications are the most important factors in choosing the right
person for the job, this study begs to differ. What most predicted
whether they were considered a fit for the company was their ability to
schmooze. It's influence tactics that win the day (find out more in my
series on the psychology of persuasion).

2. In control

Interviewers often ask questions about how you dealt with difficult
situations in the past. You've probably prepared an answer, but does it
display the qualities the interviewer is looking for?

To answer impressively research suggests you should emphasise how you
controlled these difficult situations, rather than letting them control
you (Silvester et al., 2003). Employers want to see you are taking the initiative yourself.

3. Talk to yourself

Most of us talk to ourselves from time-to-time to aid performance in
many areas of our lives. It's often said that talking to yourself is a
sign of madness or certainly that you've been reading too many dodgy
self-help books.

Well, it may be a bit cheesy, but in the context of job
interviews—and when it's called 'verbal self-guidance'—it does seem to
work (Latham & Budworth, 2006).
You can say things to yourself like “I can enter the room in a
confident manner," and "I can smile and firmly shake the interviewer’s
hand." And you can implement other points mentioned here or elsewhere in
the same way.

Just don't talk to yourself out loud and in front of the interviewer...

4. Mental imagery

If top athletes can successfully use mental imagery to improve their performance, then why not job interviewees?

In one study half the participants were instructed to visualise
themselves feeling confident and relaxed at an upcoming job interview (Knudstrup, Segrest, & Hurley, 2003). Then they imagined the interview went well and they were offered the job.

Those who used mental imagery performed better at a simulated job
interview than those who didn't. The mental imagery group also
experienced less stress.

5. Cut out the fake smile

All the usual positive body language can help make a good impression:
smiling, eye contact, forward lean and body orientation. All of these
nonverbal behaviours have been shown to positively affect interviewer
ratings (Levine and Feldman, 2002).

That said, try to avoid too much fake smiling. False smiling during
an interview results in less favourable evaluations than does genuine
smiling (Woodzicka, 2008). The same may well be true for all body language that might appear too fake.

6. The famous handshake

While we're talking about body language, we might as well mention the
handshake. It's difficult to believe a handshake makes that much of a
difference, but the research begs to differ.

Stewart et al. (2008)
found that a good quality handshake did affect hiring recommendations.
In this study the importance of a firm shake was greater for women.

7. Be defensive (if required)

Often interview advice is to avoid being defensive. People
say you shouldn't make excuses for holes in your experience or apologise
for your shortcomings. This isn't always true.

In fact some research suggests you shouldn't worry about being
defensive if the situation calls for it. When problems emerged in a
simulated job interview, applicants who made excuses, expressed remorse
and promised it wouldn't happen again, were rated higher than those who
avoided being defensive (Tsai et al., 2010).

8. Be upfront about weaknesses

Similarly, we've all got weak spots in our CVs, but is it best to try and cover them up or to be upfront and honest?

Given that liking is the most important factor in job interviews, the
problem becomes how to reveal those weak spots without damaging the
interviewer's liking for us.

Jones and Gordon (1972)
tested whether damaging revelations are best made at the start or end
of an interaction. They found that when someone was upfront about
weaknesses, those listening liked him more than if he concealed it until
the end.

It seems that we find honesty refreshing so interviewees should be upfront about their weakness.

Exactly the reverse is true for strengths. Coming out with your
biggest achievements upfront is boastful; these make a better impression
if left to the end, as though they had to be dragged out of you. There
may also be a memory effect at work here. When you leave the interview
on a high, that is the impression that the interviewers carry of you
into their deliberations.

9. Try to, like, cut out the, err, you know, like...all the fillers

I'm talking to, like, you young people! Yes, you know, like, who you are, don't you? Or, like, maybe you don't? Whatever.

FYI: one study has found that interviewees who overuse the word like,
and put in, like, too many, errr, fillers, were found less professional
and were less likely to be hired (Russell et al., 2008).

10. Be unique

You've learnt the same old responses to the same old interview
questions. But is this wise if you want to stand out from the crowd?

One recent study has found that interviewees who answer standard questions in novel ways are at an advantage (Roulin et al., 2011).
Across different job types, ages and levels of education, they found
that interviewer's ratings were higher for those who gave novel answers.

This may be because novel answers are easier to recall and being
memorable is a good thing—as long as it's for the right reasons.

Get some coaching

If you're still not getting the nod at interview, then think about interview coaching.

Coaching can encourage you to exhibit the right body language,
ingratiate yourself with the interviewer and better communicate your
skills and experience. Research suggests coaching can help people
improve their interview performance (Maurer et al., 2008). And in this economy you need every advantage.

Image credit: bryan