If you’re a designer, entrepreneur,
or creative – you probably haven’t been asked for your resume in a long
time. Instead, people Google you – and quickly assess your talents based
on your website, portfolio, and social media profiles. Do they resonate
with what you’re sharing? Do they identify with your story? Are you
even giving them a story to wrap their head around?Gone are the
days of “Just the facts, M’am.” Instead we’re all trying to suss each
other out in the relationship economy. Do I share something in common
with you? How do we relate to each other? Are you relevant to my work?

That’s
why the resume is on the out, and the bio is on the rise. People work
with people they can relate to and identify with. Trust comes from
personal disclosure. And that kind of sharing is hard to convey in a
resume. Your bio needs to tell the bigger story. Especially, when you’re
in business for yourself, or in the business of relationships. It’s
your bio that’s read first.

To help you with this, your bio should address the following five questions:

1. Who am I?


2. How can I help you?


3. How did I get here (i.e. know what I know)?


4. Why can you trust me?


5. What do we share in common?

Your bio is the lynchpin for expanding your thought leadership
and recognition, especially online. It frames the conversation and sets
the tone. It’s your job to reveal a bit about yourself and how you see
the world. Do this well, and people will eagerly want to engage with you
further.

Here’s the challenge: who taught you how to write your bio?

Admittedly,
most of us never got a lesson in this essential task. You’re not alone.
Even the most skilled communicators get tongue-tied and twisted when
trying to represent themselves in writing. We fear the two extremes:
obnoxious self-importance or boring earnestness. It gets further
complicated when you’re in the midst of a career or business
reinvention. You have to reconcile the different twists and turns of
your past into a coherent professional storyline.

The personal
branding industry has only muddied the waters. It’s easy to feel turned
off by the heavy-handed acts of self-promotion that the various gurus
out there say you’re supposed to do. We’ve been told to carefully
construct a persona that will differentiate and trademark our skills
into a unique value proposition. That’s mostly a bunch of buzzword bingo
bullshit.

Instead, share more of what you really care about.
And then write your bio in service to your reader, not just ego
validation. Imagine that: A compelling reason to tell your story beyond
bragging to the world that you’re “kind of a big deal.” Embrace the
holy-grail of storytelling: tell a story that people can identify with
as their own – and the need to persuade, convince, or sell them on
anything disappears.

With all this in mind, here’s a few key pointers for reinventing your bio as a story:

1. Share a Point of View.
You’re
a creative. Having something to say is the ultimate proof. What’s
missing from the larger conversation? Speak to that. Don’t be afraid to
tell the bigger story. We want to know how you see the world. Show us
that you have a unique perspective or fresh vantage point on the things
that matter most.

2. Create a Backstory. 
Explain
the origin for how you came to see the world in this way. Maybe it was
something that happened to you as a kid or early in your career. 
Consider your superhero origins. How did you come into these powers?
What set you off on this quest or journey? What’s the riddle or mystery
you are still trying to solve? When you tell the story of who you were
meant to be, it becomes an undeniable story.  Natural authority is
speaking from the place of what you know and have lived.

3. Incorporate External Validators.
Think
frugally here. To paraphrase the artist De La Vega, we spend too much
time trying to convince others, instead of believing in ourselves.
Nonetheless, if you’re doing something new, different, or innovative –
you have to anchor it into the familiar. Help people see that your novel
ideas are connected to things they recognize and trust. That might be
your notable clients, press, publications, or things you’ve created.
Just enough to show people your story is for real.

4. Invite people into relationship.
Now
that you’ve established you’ve got something to share, remind people
you’re not so different from them. Vulnerability is the new black. Share
some guilty pleasures. Describe what you like to geek out on. Reveal a
couple things you obsess about as hobbies or interests. This will make
you more approachable and relatable. You’re human, too. Help people find
the invisible lines of connection.

To revamp your bio, start
with these simple storytelling principles and questions above. In the
process, you’ll discover a greater potential to shift how you see
yourself and how the world sees you. Your story sets the boundaries for
everything else that follows.

 

If you’re having trouble being heard, recognized, or understood,
it’s probably an issue related to your story and identity. The good
news? It’s never to late to reinvent your story.

 

--

 

Have you updated your bio recently? What do you struggle with?

 

--