from the Wall Street Journal | Apr 4, 2011 | By JOE LIGHT

For Job Seekers, Company Sites Beat Online Job Boards, Social Media

To make one hire, recruiters wade through more than six times as many applications from job boards than they do from their own websites, according to an analysis of hiring data by Jobs2web Inc., which helps companies track the sources of applicants and hires.

According to the analysis, companies look through about 219 applications per job from job seekers who discovered the posting on a major board, such as Monster.com or CareerBuilder.com, before finding someone to hire, compared with 33 applications per hire from job hunters who find the job on the company's own career site and 32 per hire when a job seeker types the job they are looking for into a search engine.

Someone who is browsing on a job board might bump into many jobs that he thinks he might have an outside shot of getting, said Jobs2web chief financial officer Steve Shaffer.

On the other hand, someone who searches for a specific job on a search engine or decides to look at a certain company's website probably has more relevant experience, he said.

"The fewer applicants you need to go through, the better," he said.

There were about 116 applicants from social-media sites, like Facebook.com and Linkedin.com, for every one that was hired.

Even though job boards are more crowded, they remain a major source of hiring for many firms, noted Gerry Crispin, co-founder of CareerXroads Inc., a consulting firm. A January CareerXroads study found that about 25% of hires of external candidates came through job boards.

Still, for job seekers, getting a referral from an employee is far and away the best way to get noticed by a recruiter, Mr. Crispin said. CareerXroads found that recruiters made one hire for about every 10 referrals they received.

"It increases your chances of getting a job tenfold. If an employee makes a referral, they at least have some feeling that the individual will be a better employee," he said.

The Jobs2web analysis included 1.3 million applications and 26,000 hires in 2010.