Online Marketing Manager - Hot Start-Up – Internet – 128 area of MA – Up to $100K DOE + Stock

Located in the Northern, 128 Area of Massachusetts

Stable Work History

Up to $100K DOE Base + Stock + Good Benefits Package – No Relocation – No
Sponsorship – Candidates local to Mass. Only Please

Company

Hot Start Up – Internet Firm – Online Marketplaces – Successful – Well
Funded - Lead by a team of well known successful entrepreneurs who have done
it before and are now doing it again. A Great Company with lots of upside.
Very serious about creating and maintaining the type of culture that creates
success – Team Centric – Collaborative – A+ Players with Low Ego. Get in on
the ground floor and join a winning team.

Position Responsibilities – Summary:
My client is looking for a hands-on Online Marketing Manager to develop,
implement and maintain their paid search and display advertising programs.
This position is for someone with excellent analytical skills and a
demonstrated passion for internet marketing. The successful candidate will
also have experience measurably increasing qualified traffic at a positive
ROI. The candidate's success will be measured by quantifiable improvements
in traffic, visitor conversion and overall monetization.
This position reports to the VP Marketing.

Detailed Responsibilities:

· Responsible for the execution of online search marketing, and
display advertising strategy which includes exploring and testing new online
channels to generate qualified visitors while meeting cost-per-acquisition
targets.
· Work with marketing, design, and engineering to deploy lead
generation campaigns across multiple media channels.
· Manage, measure and optimize site conversion and monetization.
· Design and manage web analytics, A/B split testing, and
multivariate testing.
· Maximize revenue per visitor from various channels including SEO,
PPC, Affiliates/Partners.

Required Skills and Competencies:

· 2+ years of recent direct-to-consumer online marketing ideally
with experience in the creation, implementation and measurement of customer
acquisition campaigns across a variety of online channels, including organic
and paid search, email, and social media.
· Deep understanding of CPA, CPL, CPM SEM, SEO, CPC and PPC.
· Proven track record with search marketing and/or display
advertising.
· Passionate about maximizing website conversion and monetization.
· Experience with Google Analytics and Google Website Optimizer is a
plus.
· Startup experience in High Traffic, Consumer Driven environments
a plus
· Ability to work well in a high-energy, high-intensity team
environment
· Stable career history with proven track record of success
· B2C Marketing experience in any of the following industries would
be a big plus – Automotive, Banking, Finance, or Lending.
· Bachelors degree in a related discipline such as Statistics,
Mathematics, Physics, Computer Science, Economics or Business. Masters
degree or MBA is a plus.

Contact Information

Please forward Word resume along with any other supporting information to:

Gary Wright - President – Wright Associates - (508) 761-6354
Email - ReplyWrightAssociates@Verizon.Net - WEB Site –
www.wrightassociates.org