Senior Manager of Product Marketing

Position was from this recruiter:
Domenic Costagliola
Work: 978-521-9190 x12
Mobile: 617-899-5094
domenic at iconstaff.com
· Senior Manager of Product Marketing <> (125k base + bonus)
Senior Manager of Product Marketing

We are looking for an experienced marketing professional to serve as a
Senior Manager of Product Marketing for our client’s integrated marketing
group focusing on one of our client’s online products. The successful
candidate will be responsible for managing product launches and ongoing
product usage programs. Specific responsibilities to include:

Responsibilities
-Serve as the lead for all product launches and ongoing product usage
programs
-Work with management team to define the metrics for success for product
launches
-Work closely with product managers through the product development process
to identify key benefits to be communicated to consumers
-Define the theme for any product launches, develop concepts that optimally
position the strength of the product
-Identify and define marketing programs required to launch products and work
across the marketing organization to implement necessary components â€"
example: promotions, e-mail, site advertising, external media, search engine
marketing, public relations etc.
-Lead any research required as to consumer adoption of product usage
-Hands on management of all program development from concept to
implementation
-Measurement and reporting of product metrics including: membership
acquisition through product use, ongoing usage and visit/return rates, ROI
on advertising expenditure among others
Requirements
-7+ years of marketing experience, with at least 3 years in product
marketing and/or direct marketing where a majority of marketing activities
involve interactive marketing and/or e-mail
-Clear demonstration of past success in product launches using a full
complement of marketing channels where ability to develop programs and jump
on opportunities quickly has been part of the role
-Strong aptitude for determining the optimal way to position products in the
marketplace including a demonstrated ability to think creatively
-Understanding of and past experience with the online travel and media
businesses
-Passion for analyzing products, customers and market dynamics
-Strong organization and teamwork skills absolutely required
-Outstanding written and oral communication skills
-Experienced business judgment required
-BA/BS degree, MBA a plus

In addition, the ideal candidate will possess the following:
-Openness to change and new information
-Recognizes own strengths and weaknesses
-Ability to understand and drive organizational change to effectively
develop strategic business objectives and influence others
-Can collaborate with others, build trusting relationships and deliver
projects on time and within budget
-Excellent problem solving skills
-Ability to follow-through and adjust to changing client needs
-Commitment to ‘speed wins’ philosophy
-Sense of corporate responsibility and commitment
-Ability to respond appropriately to needs, feelings, and capabilities of
different people
-Capacity to guide others toward goals and ability to coach and mentor
employees
-Understands and utilizes metrics relevant to role
-Can express facts and ideas in a clear, convincing and organized manner
-Ability to be creative, take initiative and take risks
-Can partner with other departments and varying levels of staff and
management
-Ability to communicate effectively and set appropriate expectations
-Takes direction and effectively leads projects and people to achieve
department/company goals