Laid Off? Check Your Look ... and Your Attitude

From the Wall Street Journal | Aug 20, 2009

Newly Jobless Update Wardrobes, Rein In Resentment and Embrace Punctuation

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  By CHRISTINA BINKLEY

  
  

After
Michael Guarini lost his job as president of the health division of
Ogilvy & Mather Worldwide last year, he started dressing up more.
The advertising and public relations firm had a business-casual dress
code, but now for networking meetings, Mr. Guarini says he generally
wears business suits, even with people with whom he is long acquainted.

This often requires humorous deflecting. "People invariably say, 'I
hope you didn't wear a suit for me,' " says Mr. Guarini. He has two pat
replies: "You're worth it," or, "I had some other meetings today."

In the aftermath of a layoff, style is critical. And it's about more
than the decision to polish a wardrobe. The way people comport
themselves after losing a job can make all the difference in what comes
next. From how they convey the news to colleagues, to the type of
clothes they wear and how they punctuate their emails, the newly
jobless must use careful footwork to navigate the job hunt.

When in doubt, it's a safe bet to retreat to conservative styles.
After Michael Bragg was downsized from his New York-based job at a
high-end European fashion brand, he went out and bought a new pair of
shoes-lace-up, American-made Aldens. Play it straight with email, too.
Sure, sometimes it's perfectly acceptable to shoot off a short, all
lowercase missive to a colleague. But punctuation is a risk-free
option. The same goes for social-networking. Now is not the time to
post pics from a beer-sodden barbecue and share them with everyone in
your network.

Jason Schneider 

Many
executives must learn to rein in their presumptuous, free-wheeling
style. Amy Friedman, chief executive of Partners in Human Resources
International, got an emergency call to help a recently fired senior
marketing executive at a big media company. The laid-off executive had
broadly bad-mouthed her former employer in what she saw as casual
conversations. Three weeks later, with damaging gossip swirling, it was
Ms. Friedman's job to form a recovery plan.

"We scripted it out," Ms. Friedman says. They made a list of each
person the executive had phoned, including what she told them, to the
best of her memory. Then they rehearsed an apology, along the lines of:
"I was very reactive that day, but I'm on good terms with my former
organization and I'd really like to enlist your support."

There's no reason to agonize over telling people you're job hunting.
One out of 10 workers is unemployed these days, according to the Bureau
of Labor Statistics. And most economic forecasts suggest that the
employment situation will worsen before it improves. Jonscott Turco, a
vice president with Partners in Human Resources, says most people have
become so accustomed to layoffs that they assume it was a downsizing
even if the person was fired for cause. It's best to choose words that
are direct and clear without providing much detail: I'm no longer with
my company and I'm looking for opportunities. "People get into a jam
when they start to give details," Mr. Turco says.

Most people say they know to avoid the sort of bridge-burning
tantrum thrown by the ad exec who was fired on the season premier of
"Mad Men" this week. Yet just type in "I lost my job today" on YouTube.
The site is chock-full of videos of stunned, suddenly jobless people
putting their worst foot forward.

Digging at his ear and mumbling, Don Bell called his former company
an obscene name in a video he posted the day he lost his job. "I was
really distraught," says Mr. Bell, a truck driver in Gahanna, Ohio. He
says his former employer hasn't seen the video.

After I spent time watching his and other just-fired videos one
evening, my young son asked, "Mom, why are you watching crazy people?"
Of course, we'd all like to think we'd handle the bad news more sanely.
But even people in the employment business can be caught off guard,
proving just how important it can be to consider your "fired style."

An executive recruiter for hedge funds says that after he was fired
earlier this year, "The rest of the day I was on the phone with people
telling them what happened and basically getting it off my chest." The
recruiter, who asked that his name not be used, says he didn't think of
this as a networking move because the people were friends.

Many career counselors recommend taking several days or even weeks
off after losing a job-time to prepare mentally as well as to organize
for a search. Joelyn Cecere, who heads the financial services practice
at career consulting firm Drake, Beam, Morin Inc., likens this with
recovering from a marital split.

"Sometimes when you go through a divorce, you think you're ready to
date," Ms. Cecere says. "But often...it's obvious to everybody but the
person that that person does not need to be out there dating."

Write to
Christina Binkley
at christina.binkley@wsj.com